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James Pendry
Portfolio
Creative Curios
About
Contact
James Pendry
Portfolio
Creative Curios
About
Contact
Portfolio
Creative Curios
About
Contact
AI in UX Design: What’s Working and What Isn’t
James Pendry 11/07/2025 James Pendry 11/07/2025

AI in UX Design: What’s Working and What Isn’t

What is effective? What is unethical? What is logical? Here are some thoughts…

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The Blue/Orange Singularity: Why Brands Must Evolve Their Colour Thinking
James Pendry 02/07/2025 James Pendry 02/07/2025

The Blue/Orange Singularity: Why Brands Must Evolve Their Colour Thinking

How logo design and color theory is being suffocated in the modern era.

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CHANGING THE RULES: Designing Brand Guidelines for a Lived World
James Pendry 30/06/2025 James Pendry 30/06/2025

CHANGING THE RULES: Designing Brand Guidelines for a Lived World

Brand guidelines once had a clear, contained role: guardrails for logo usage, typefaces, and color palettes. That world no longer exists.

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The World's First VR Surgery Livestream: A Retrospective
James Pendry 20/06/2025 James Pendry 20/06/2025

The World's First VR Surgery Livestream: A Retrospective

What struck me most wasn’t the tech—it was the intimacy. My role was to design the experience—not just the visual, but its emotions. How do you feel present in a space you’ve never been?

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