James Pendry

Creative technology / London

Creative technology, digital innovation and AI-led transformation.

I work across emerging technology, experience design and digital strategy, turning complex technologies and organisational problems into usable systems, products and experiences.

Capabilities:

Creative Direction
Experience Design
Spatial Technology
AI Integration
Digital Strategy
Systems Design

Selected Work

Commercial delivery / transformation / systems

Commercial delivery / transformation / systems

01 / Spatial Tools

Aldar Properties

Spatial Technology · Property · Experience Design

01 / Spatial Tools

Aldar Properties

Spatial Technology · Property · Experience Design

01 / Spatial Tools

Aldar Properties

Spatial Technology · Property · Experience Design

03 / BRAND Experience

Mcdonald's | #reindeerready

McDonald’s

Creative Technology · AR · Brand Experience · location-based immersion

03 / BRAND Experience

Mcdonald's | #reindeerready

McDonald’s

Creative Technology · AR · Brand Experience · location-based immersion

03 / BRAND Experience

Mcdonald's | #reindeerready

McDonald’s

Creative Technology · AR · Brand Experience · location-based immersion

Selected Experiences

Additional work across healthcare, technology, property, entertainment and global brands.

Additional work across healthcare, technology, property, entertainment and global brands.

Future Cities / Experience

NEOM

Creative direction across location-based and spatial experience work.

Creative Direction

|

Spatial

|

Future Cities

Property / Built Environment

Grosvenor Estates

Creative technology in the property and built-environment sector.

Property

|

Spatial

|

Creative Tech

Financial Services / Brand

Mastercard

Early commercial immersive / AR experience work.

Creative Lead

|

AR / 3D

|

Fashion / Spatial

Tommy Hilfiger

Location-based brand experience and spatial creative work.

Fashion

|

Brand Experience

|

Spatial

Healthcare / Learning

Bayer · Coloplast · Novo Nordisk

Immersive and interactive work across healthcare, pharmaceutical and learning contexts.

Healthcare

|

XR

|

Education

Healthcare / Learning

Bayer · Coloplast · Novo Nordisk

Immersive and interactive work across healthcare, pharmaceutical and learning contexts.

Healthcare

|

XR

|

Education

Healthcare / Learning

Bayer · Coloplast · Novo Nordisk

Immersive and interactive work across healthcare, pharmaceutical and learning contexts.

Healthcare

|

XR

|

Education

Drag to browse

Explorations

Prototypes, technical studies and experiments across AI, realtime 3D and emerging interfaces.

Prototypes, technical studies and experiments across AI, realtime 3D and emerging interfaces.

AI Learning Experience

Live Interactive Demo

Interactive AI literacy learning journey.

Learning Product Design · AI Prototyping · Figma Make · OpenAI

Augmented Art Storytelling

Augmented Art Storytelling

Live Interactive Demo

Browser-based AR art with animated narration.

WebAR · Spatial Storytelling · Blender

Download the trigger image on your computer and use the QR code to try.

Download the trigger image on your computer and use the QR code to try.

Realtime 3D Interaction

Live Interactive Demo

Experimental 3D interaction and spatial motion.

Realtime 3D · Interaction Design · Spatial Design · Prototyping · Motion Systems · Spline

Move through it. Disturb the order.

Move through it. Disturb the order.

Move through it. Disturb the order.

Move through it. Disturb the order.

Move your cursor across the grid. Tap a cube.

Clothing Brand Character Creation

Concept art developed into a rigged animated character.
Character Design · Rigging & Animation · Blender

Enterprise AI Workflow Prototype

Conversational AI workflow for enterprise use.

Enterprise AI · Conversational UX · Copilot Studio

About

Over a decade across creative technology and digital innovation—spanning immersive technology, healthcare, consumer brands, property and the public sector.

Over a decade across creative technology and digital innovation—spanning immersive technology, healthcare, consumer brands, property and the public sector.

Over a decade across creative technology and digital innovation—spanning immersive technology, healthcare, consumer brands, property and the public sector.

My background is in creative direction and design, with a practice that now spans AI, emerging technology, digital systems and transformation - combining strategic thinking with hands-on prototyping and experimentation.

My background is in creative direction and design, with a practice that now spans AI, emerging technology, digital systems and transformation - combining strategic thinking with hands-on prototyping and experimentation.

Credentials & professional development

Credentials & professional development

RPCiT / MIScT

Contact

For considered work at the edge of technology, systems and experience.

James Pendry — Creative Technology & Digital Innovation

Contact

For considered work at the edge of technology, systems and experience.

James Pendry — Creative Technology & Digital Innovation

Contact

For considered work at the edge of technology, systems and experience.

James Pendry — Creative Technology & Digital Innovation