Multidisciplinary DESIGNER | 3D, UI/UX, Visuals & Immersive INNOVATION Experiences

I design immersive and interactive experiences that connect people to place, story, and service. With a multidisciplinary approach spanning 2D, 3D, and UI/UX, I’ve led creative direction on AR campaigns, digital products, and spatial installations for global brands and public institutions alike.

Projects I’ve helped bring to life have earned awards from Campaign, TTE, and Demo the World.

Selected clients include:

Some Modern Thoughts

How brands need to re-think how they approach brand guidelines

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Selected Projects:

  • UI/UX, Immersive Design, Storyboarding, 3D, Web Design, Augmented Reality, Social Sharing

    • Deliver innovative, engaging experiences that resonate with a global audience.

    • Preserve brand integrity while evolving its visual and interactive expression.

    • Strengthen market positioning and increase competitiveness through distinctive digital touchpoints

  • Conceptualisation, Storyboarding, UI/UX, R&D, App Design,

    • Support Aldar in envisioning the next era of its residential and leisure destinations, with a focus on community experience, future readiness, and regional identity.

    • Prototype digital tools to strengthen and modernize Aldar’s existing BIM-based construction and architectural management pipeline.

    • Accelerate internal decision-making and iteration loops by enabling stakeholders to interact spatially with evolving plans instead of static models, and via mobile devices.

  • Spatial Interaction, UI/UX, Augmented Reality, Web Design,

    • Deliver a festive AR experience that invites playful interaction and supports the holiday campaign across digital and physical touchpoints.

    • Translate the tone and messaging of the larger brand initiative into an immersive moment that complements the narrative of the broader media strategy.

    • Give users a natural and simple way to create and share visual moments with friends and family during the holiday season.

Work Highlights Gallery:

Client: Aldar

Role: 3D Designer, Game Engine Creative Supervisor, Unity Artist, UI/UX Designer, Creative Consultant.

Client: Mastercard

Role: Creative Lead, UI/UX Designer, Animator.

Client: Pernod-Ricard, Malfy Gin

Role: Experience Designer, UI/UX Designer, 3D Modeller, Concept & Storyboard Artist, WebAR Designer.

Client: Art of London, Brighter Futures

Role: Experience Designer, Web AR Designer, UI Designer, 3D Modeller & Photogrammetry Conversion, Animator.

Client: Darabase

Role: Brand Designer, Brand Identity Development, Visual Asset Creation, Brand Toolkit Development, Graphic Designer, Motion Designer.

Client: Ratoscope Ink

Role: Animator, Character Designer, 2D Concept Artist, 3D Modeller.

Client: Medical Realities

Role: Brand Designer, Graphic Designer, 3D Renderer, Brand Toolkit Development, Motion Designer.

Client: LandSec, GunWharf Quays

Role: 3D Designer, 3D Animator.

Client: Bewonder

Role: 3D Designer, WebAR Designer, UI/UX Designer,

Client: Campari, Sharpend

Role: 3D Designer and 360 VR Specialist, Experience Designer.

Client: NEOM

Role: Creative Lead, Storyboard Artist, Concept Artist.